Why Your Facebook Account is Killing Your Website

Is Your Facebook Account Killing Your Website?

NYC Times Square at night

Send them into the wilderness, not here!

Let me first say that Facebook can be a great way to find customers.

I know that, and I appreciate it. It’s huge.

BUT, (and this is a big ‘ole but!) when you drive customers AWAY from your site to Facebook, you may as well be sending them to Times Square.

Facebook is the utmost land of distraction!


Here’s What Happens

I repeat this scenario, just about every day.

I go to a website (today it was a naturalist’s site), wanting to learn about the owner and his services and then I see the big “We are on Facebook” icon and a “Click to Follow Us” link.

The first thing I do is resist the urge to go to FB because I know I will be distracted from my task. (By the way, this is exactly what you don’t want your customers to do!)

But in the end, I click the FaceBook link anyway because I don’t find the updates I’m looking for. The company’s most recent content can’t be found at the company’s own website.

When I get to FB, I check out the company’s timeline for about 30 seconds, then BOOM, I’m off to click the little red “Notifications” button, or I click an ad for that thing I was looking for earlier and forgot about (because I got distracted then, too!)

Don’t Lose Customer Attention With These FB Mistakes

Mistake 1: Starving Your Site to Feed Facebook
You post updates and photos to FB but not to your own website. You starve your site to feed FB. It’s just like the Cherokee 2 wolves story. Do you know that one?

Fix This:
Post updates to your site THEN share the link and the image on FB, or Twitter (or Google+, the 2nd biggest Social media site after FB.)

You want customers coming back to your site, where you can control their browsing experience much better.

You also need that content to be on your site so search engines can find it. Facebook is a walled garden. It’s not good for your site’s SEO.

Mistake 2: Sending Your Audience Away to Facebook
You send potential customers away from your site to FB.

Fix This:
The FB buzz is alluring, and you want them to see your content (it’s what people search for).

You become a digital sharecropper to FB very quickly if you are not careful. I hope you know that FB’s main reason for being is to get you to click ads. This is not an injustince, it’s just not working in your favor.

Mistake 3: Posting to Facebook Because It’s Easier
You send updates to FB because it’s easier than posting to your own site. Your site’s not set up for storytelling yet. Or maybe you are just stuck in an old groove. I fall into this trap a lot, myself. Change is hard, but so often necessary.

Fix this:
Find a way to post quickly to your site. The easiest way is to use web software like WordPress, a highly respected and easy system to use.

WordPress can update by smartphone app, email or the normal “back-end” admin page (Page updates on WordPress are about as easy as Facebook updates).

Does your system update easily? If not, how can you fix that? Use a template? Another workflow? Find out!

Why is this such a big deal?

This is critical because people give themselves a limited amount of time to get things done on the web.

The little time they give you is your best chance for them to know, like and trust you.

Personally, if you don’t have me in 15 minutes, you have lost me.

We work hard to get customers to our sites, so don’t spoil your chance by sending them away.

Instead, keep them on your site where your stories and your personality can shine through. Get them to know, like and trust you in your space.

If you want to learn more about how storytelling can get you more customers, grab my free e-course by signing up below.


Do you know that Cherokee story about the 2 wolves I mentioned?


Drop me a line about that, or if you have a thought about the FB mistakes.


Video Editing Workflows with Macs and PCs

dell laptop

Dell gave me a video editing laptop computer to try out. Awesome right? Well, yes it is awesome, but I'm a Mac video user, so it was tough to get it into my video editing workflow. What's more, I really (really) don't like Windows. But … [Continue reading]

Top 5 Reasons a Mac Video Editor Should Try A Dell

The Storytelling and Tools Conflict In my work as a video editor and as an instructor, I try to focus on the importance of storytelling over the importance of the tools. But it's hard. Good storytelling elements never change, whereas video editing … [Continue reading]

My First Email Response to Dell – Mac-PC Video Workflows

Mac-PC Video Workflow Project As visual storytellers, we have to choose our tools wisely. Sure, we can edit video on our mobile devices, but to get the fastest, most precise results you will need a  Video Workstation. So, when Dell computers … [Continue reading]

Should Wilderness Lovers Abandon the Internet?

Can you love technology AND the wilderness at the same time? Why yes, I do it every day, and I bet you do to (maybe not as fanatically loving tech as I do, though.) Here at Wilderize we try to work within a broken system to create a better … [Continue reading]

How to Shoot Better Video: The Top 5 Production Tips – How Storytelling Works

How Storytelling Works: Episode 003 The Tips, Tools and Secrets to Help Promote Your Nature Business Online Learn how to tell better stories more frequently here: Creating and Shooting Video Productions is Hard, Or is it? A lot of people think … [Continue reading]

Find an Audience with Your Stories – How Storytelling Works

Tips, Tools and Secrets to Help Promote Your Nature Business Online - Episode 002   Put Stories Online So Searchers and Search Engines Can Find You Self promotion is hard for most of us. But if you have a business, you know … [Continue reading]

How To Promote Your Business Online With Nature Stories


Have You Got Nature Stories Worth Sharing? In this episode: How to promote your business by talking about your passions and expertise How a fishing guide used nature stories to transform his business Why storytelling works … [Continue reading]

What Makes Incredible Imagery Even Better? A Story.

We all love watching spectacular imagery, amazing feats and fearless athletes, but footage of those things only go so far. So what can make this visual awesomeness even better? A story. I found this video recently that taught me something about … [Continue reading]

The girls asked for paper mâché. They got balloons to make blowfish. And I, a shark. #SharkWeek

A few notes about this post: 1. It is an example of a very quickly created post. It was made using Posterous, a web product that can feed directly to WordPress. 2. To do it: take a picture on your smartphone, attach the pic to a Twitter post, … [Continue reading]