What Makes Incredible Imagery Even Better? A Story.

We all love watching spectacular imagery, amazing feats and fearless athletes, but footage of those things only go so far. So what can make this visual awesomeness even better? A story. I found this video recently that taught me something about storytelling. I’m sharing it here because if we pay more attention to the story [...]

Tell Better Stories – Read “Made to Stick”

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Get Your Ideas Across You already have great ideas, but if you want your ideas to make a difference go read Made to Stick. In it, brothers Chip and Dan Heath have given you an excellent resource for sharpening ways to make your ideas gain traction. For example, the book describes a common trap we all fall [...]