Social Media: a Waste of Time?
When you first start using social networking sites, it can seem to get you nowhere. It can feel like a total waste of time that gets little return on investment (oh, that coveted ROI!). I used to think it was useless myself, but I put in the time and it paid off. My small but steady use of Twitter and Facebook added up.
Google Adds Social Media Messages to Search Results
To give you an example of how social networking is growing, here is a small change I noticed recently. I was searching on the term “Macgregor 26″ because I’m obsessed with M26 sailboats. A Twitter friend’s message popped up in search results:
A screenshot of my Google Search.
I was very surprised to find the Twitter message show up at the coveted *top* of my Google Search results, too. It was a message sent by my friend Heather at @DestinBoats. We were talking about the boat on Twitter, and she tweeted out the main MacGregor 26 web address.
So What is Happening to My Search Results?
In a nutshell: Google is recording Social Media messages and is finding ways to add value to their search tools. They are telling me that my Twitter friend has sent a message about my search term.
This is good because I often take the advice of my friends. That’s one big reason I follow them via the numerous Social Media tools.
As more people use tools like Facebook, Twitter, YouTube, Flickr and LinkedIn, the more the big players are going to pay attention. Small changes add up over time to big differences.
Are you still wondering if Social Media is a waste of your time? I understand the resistance, and the frustration, especially at the start. I’d love to hear about your experience. Please drop me a line in the comments.